Visual by Lifeforms Deisgn for Reign in Broadstairs
New Art Deco Bar in Broadstairs, inspired by Art Deco architecture, designed by Lifeforms Design
Lifeforms Design has completed the project brief for the full design and kit out of Reign, a new bar and lounge launching in Broadstairs and due to launch in Spring 2021.
Designed by founder Lee Pollock at Lifeforms, which celebrates its twentieth year in the industry this year, the design of Reign is inspired by the building’s Art Deco architecture.
With a bold use of colour including midnight blue, forest green, crystal lighting with brass and marble details, Reign is a short walk from the iconic Viking bay and will offer guests morning coffee, afternoon tea, Champagne and cocktails.
With a square footage of 1560, Reign will have a capacity for 50 guests, while the design as a whole is covid compliant and takes into account covid restrictions with spacing and screens between tables.
The building on Albion Street, in the heart of Broadstairs, was built in the 1920s, so the design decision to work with classic turn of the century elements, with a nod to Art Deco design, such as brass and the dark colour palette, was a natural choice. Lifeforms Design have included Deco Modern design details which are complementary to the architecture of the building and also to the Victorian seaside charm and heritage of Broadstairs.
The design of Reign showcases the elegance and opulence of the Art Deco movement and Lifeforms has used key features of the movement to create a breathtaking design, combining geometric shaping, marbleised texture, and metallic finishes. The dark and atmospheric colour palette adds glamour and depth to the space, while statement crystal lighting, supporting various shapes and sizes of glamorous crystal droplets and beads give off a dazzling effect once illuminated. The bespoke furniture, including banquette bar seating has been designed by Lee himself and fabricated by N&J Upholstery.
While the client, Paul and Katy King, had strong ideas for the project, there wasn’t a specific brief given to Lifeforms. Lee worked with Paul and Katy to define the brief and give shape to their ideas, which mostly came from a pinterest board. Lee comments, “Working from a blank brief can be a challenge but by gaining a clients’ trust early on we can take a limited brief and expand it to make all elements work, combining functionality and beauty.”
“We’ve really enjoyed working with Lifeforms Design. Lee understood what we wanted from the very first meeting. He has a fantastic eye for detail and passion and knowledge of his craft. We are absolutely blown away by the end result at Reign and feel it is exactly what we dreamed it would be.” Paul and Katy King, Reign in Broadstairs.
Reign will open for takeaway coffee and pastries on 1 April before the outside space opens, in accordance with government regulations, on 12 April and will open in full, on 17 May.
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About Lifeforms Design
Lifeforms Design by Lee Pollock is an award-winning design practice for restaurants and bars.
Winner at the Restaurant & Bar Design Awards, Lifeforms is based in Margate on the South East coast of England with projects all over the country from London to Leeds.
Celebrating its twentieth year in business, Lifeforms provide a full range of interiors and architectural design services across hospitality, leisure, retail and commercial industries. Colour, form and texture are a signature design trait combining luxe and industrial.
Previous projects include Auberge in Waterloo, London; Peggy Porschen Cakes in Belgravia, London; Skew Restaurant & Oyster Bar in Bishops Stortford in Essex and Livin Italy, Leeds.
www.lifeforms-design.com | @lifeforms_design
Born in Newcastle Upon Tyne, Lee began his route into interior design working at RMJM Architects, Faulkner Browns Architects and V&A Design. Eschewing formal training, Lee learnt on the job assisting on the design, drawing and technical aspects of projects. In 2002, Lee launched his own design practice, Lifeforms Design. His first client was Town Centre Restaurants, a company which is still a Lifeforms client to this day.
With a love of clean lines, in particular the ambition of modernist brutalist architecture and colour, Lee draws inspiration from all aspects of living, from classic cars to the Lake District to the shingle on the beach of his home town of Whitstable, on the south east coast of England.
Lifeforms is now established as a leading design practice in the UK, with a reputation for creating distinctive and imaginative solutions. Lee takes an active role in each project and his experience covers projects from multiple commercial roll-out units to one-off bespoke sites.
“My goal for each project is to provide a space that stimulates, invigorates and engages users. Colour and texture are vital; the shingle on the beach, tents in a campsite, landscapes. Anything can be an inspiration.” Lee Pollock, Lifeforms Design
For all press enquiries, imagery and interviews with Lee Pollock, please contact Hannah Blake at The Dining Room PR |Hannah@thediningroompr.co.uk | 07730 039361