Axe designed by Alex Pole for Ooni Pizza
OONI PIZZA OVENS LAUNCHES OONI AXE IN COLLABORATION WITH BRITISH BLACKSMITH ALEX POLE
Ooni Pizza Ovens, the world’s number one pizza oven company, has launched a limited-edition Ooni Axe in collaboration with British blacksmith Alex Pole Ironwork.
A first for the brand, the Ooni Axe is a unique, original piece forged by hand, heat, and hammer.
The Ooni Axe is the result of a distinctive partnership with Master Blacksmith Alex Pole and his assistant Joe Garnett, who share the same passion for craft and fire as the pizza oven brand. With nearly 30 years’ experience, Alex Pole Ironwork was established in 2006 and delivers high-quality, hand-forged kitchenware, utensils and tools.
The Ooni Axe is forged from top quality Swedish steel where every stroke is unique to that individual product and offers a blend of cutting-edge modern design principles and the most ancient of crafts.
Alex Pole, Founder of Alex Pole Ironwork, said: ‘It has been a fantastic opportunity for all of us at The Forge to work with Ooni on this very special collaboration. The axes that we have forged embrace the values of simplicity, function and traditional craftsmanship - a tool to last a lifetime.’
The handle is crafted from only the finest cuts of exquisite Ash, hand-selected by Sam Morris at the Axe & Edge Tool Co. They are hand-sanded and stained with an ebony wood stain and coated with a protective linseed oil to provide a premium, smooth finish.
Kristian Tapaninaho, Ooni CEO and founder, said: “ When we decided to create a new axe to capture our love of fire-building, we knew we wanted to make something different and unique, and we needed a partner with that same passion to help deliver our vision. Master Blacksmith Alex Pole is that man. We recognised the same shared passion for craft and fire. And so - the Ooni Axe was born.”
The Ooni Axe is now available for $299 / £249 / €299 from uk.ooni.com. To explore the full Ooni product range, visit uk.ooni.com.
About Alex Pole Ironwork
Alex Pole Ironwork was established in 2006 to deliver high-quality, functional products for the home and garden. The business has slowly evolved over the years and now specialises in hand-forged kitchenware and utensils.
Only traditional techniques are used at the forge and all work is forged by hand and, wherever possible, materials are sourced from the local area. One of the brand’s primary aims is to promote blacksmithing, and the makers movement, across the UK and to showcase its relevance in the 21st century.
Alex Pole started Art college in 1991 where he first studied jewellery making, then architectural ironwork. In 2013, Alex travelled to Sweden to attend a course at Gransfors Bruks, the world-renowned axe-making centre, and discovered a great love of toolmaking. From this point on, he moved his work in a new direction and included knife and axe-making, as well as developing a wide range of kitchenware.
Alex’s main role today is to design and prototype new products, often assisted by the whole team, and to develop the Forge Kitchenware brand.