Hugh Fearnley-Whittingstall's new programme 'Britain's Fat Fight' starts on Wednesday 25th.

Hugh Fearnley-Whittingstall's new programme 'Britain's Fat Fight' starts on Wednesday 25th.

Britain's Fat Fight

BBC One’s new three-part series, Britain’s Fat Fight with Hugh Fearnley-Whittingstall, will see Hugh confronting one of the UK’s biggest health crises, by examining and exposing how consumers are being misled by packaging and portion sizes, and bombarded by junk food advertising. Through a series of stunts he takes on the food industry giants to push them to be more transparent about what's in our food, and takes his findings all the way to Number 10. As well as battling big businesses, Hugh tries to see if he can change the eating habits of a whole city by challenging the people of Newcastle to lose 100,000lbs in weight in a year.

Hugh says, "It’s been over a year in the making, and during that time I’ve learned so much about the challenging, complicated and often genuinely scary problem of obesity. I know it’s going to be hard to make change. But I also know it’s definitely possible. Above all, I’m sure we can do so much more, if we do it together.”